Rare Method came to us with a specific need for their client 3M. They wanted to have a website built that felt like a native iPad app but without the development costs and time associated with building a native iPad app.
The need for this site stemmed from feedback from 3M sales reps. The reps didn’t want to continue to carry around heavy laptops to just show a couple of videos, so 3M provided iPads to accomplish this feat. Rare Method was involved in the execution and design and we provided a solution to their problem.
We knew the site would have a fixed height and width since this was only going to be on the iPad and not used anywhere else. We coded up the site and embedded the videos using the HTML5
<video> tag. There were advantages to this but also disadvantages. If the rep was in a spot with shady WiFi or typical AT&T coverage, then the videos would load slowly.
We also built other pages the reps could use in their sales pitch as well as a contact form that the client could fill out if they were interested.